Channel has the expertise to work with companies of any
size—and we do. But we specialize in helping smaller, emerging, and hungry brands focus and flourish.
We want to be upfront about something
There are a lot of things
that we won’t give you.
Basic things.
Things so associated with agencies that you may question why we avoid
them at all costs.
Nevertheless, if you’re
looking for these, best
we part ways now.
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You see a lot of these out there. A lot of places give them cool names. Some even trademark them, because that bestows Instant Credibility™. But when you really pay attention, you notice they’re all saying pretty much the same thing. True differences come down to the people doing the work and the knowledge and talents of those people.
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Did you ever leave a meeting muttering, “I liked what they were saying, I just wish they’d used more tortured clichés and incomprehensible jargon”? Neither have we.
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We’ve seen clients who’ve actually become intimidated by their agencies’ domineering ways. Being creative does not give one license to be an ass.
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A huge part of this business is communicating and managing expectations. Good rule of thumb: better to under-promise and over-deliver than the other way around.
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We value long-term partnerships over short-term windfalls. You value value. Together we’ll find a solution that works for everyone.
What we do
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Strategic Planning: Based on the brand’s overall objectives, as well as specific KPIs, we map out a path that can range from velocity-driving programs to fully-integrated promotions.
National Sweepstakes and Contests: From concept through execution, we develop brand-building promotions that excite both consumers and retailers, and drive robust incremental sales.
Partnerships and Sponsorships: By aligning your brand with the right opportunities—including pop-culture festivals and conventions, food festivals, media events, trendy sampling venues, complementary brands, and more—we put your product in the hands of your target audience while giving them an experience they’ll never forget.
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Thorough Research: We conduct an audit of category leaders’ and up-and-comers’ materials––as well as our client’s, in the case of a refresh––looking for similarities, differences, and trends.
Identifying Opportunities: We pinpoint ways we can make our designs fit both the brand and category, while standing out on shelf.
Creative Design: Our creative team has decades of experience in developing innovative and alluring packaging, as well as all configurations of companion merchandising materials.
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Competitive Analysis: We take a deep dive into your category and competitive set, evaluating them across a range of criteria, to inform our recommendations.
Stakeholder Beliefs: We examine your audience’s accepted beliefs—what they currently think—against what we want them to think, feel, and do.
Strategic Messaging: Working closely with you, we create a valuable repository of in-depth communication: brand claims, benefits ladder, positioning statement, and more.
Visual Identity: From logo development to color palette to font selections to style and usage guides to everything in-between, we design your visual identity to reflect your personality and values while differentiating you from your competition.
What we’ve done
Coming soon
Select past and present clients
Select past and present partners
About us
After working together at a Philadelphia agency for 15 years, a couple of colleagues—a creative-minded account director/planner, and a client-focused copywriter/creative strategist—recognized a need.
We realized there was a place for a specialized agency of skilled creative professionals who understand the specific hurdles that challenger brands face.
We decided to take the foundational principles and expertise that made us successful elsewhere and apply them to something new.
Something a little edgier.
Something that encompasses everything we’ve learned and builds on it in an exciting way.
With decades of experience across such diverse sectors as consumer packaged goods, finance, real estate, and healthcare, Channel’s core ethos of exceptional personal attention to our clients has served us well.
We’d love to do the same for you.
You’ve reached the end.
But we hope it’s just the beginning.
Let’s talk.
